What is ABX Marketing? Let’s assume you are doing Account-Based Marketing (ABM) for your company. You’ve invested in a platform like 6sense or Demandbase, and you have already identified your target accounts. Let’s also assume your data at the contact and account...
Introduction My name is Jakob Lowenbrand, Managing Director of BrightVision as well as the host of this podcast. Today we have a very interesting subject to discuss how the top brands are using account-based marketing. And we’re going to discuss that with a guest, his...
How should you be thinking of your integration strategy with over 7000 MarTech vendors? How do I think of an ABM MarTech strategy? Whether you are a B2B CMO or an aspiring one, these are key areas to consider in your integration strategy based on our experiences over...
Key takeaways: Post Covid, it’s worth relooking at ABM accounts Relook at your account and contact data given all the layoffs A big pivot to virtual events and new engagement techniques Start with your TAM – is it still right? Consider building an Account...
In our previous post, I interviewed Tessa Barron who heads marketing for On24 on what she finds helpful for her clients (full disclosure, we’ve done integrations with On24 with our Marketing Automation and ABM clients prior to this interview). Here are...
