We just kicked off DemandCon, the premiere demand generation event which attracted several hundred sales and marketing professionals. Jon’s CMO/Executive presentation was outstanding for this event – he clearly articulated the right metrics for the executive and board level – an area sorely needed by many companies who struggle to connect marketing investment to new revenue. As a speaker and strategist, I highly recommend Jon!
ABM Tactics That Work in 2025: Hyper-Personalization, Multi-Channel Excellence & Intent Data Mastery
Account-Based Marketing (ABM or depending on the culture, Account Based Experience - ABX) continues to evolve rapidly,...