We just kicked off DemandCon, the premiere demand generation event which attracted several hundred sales and marketing professionals. Jon’s CMO/Executive presentation was outstanding for this event – he clearly articulated the right metrics for the executive and board level – an area sorely needed by many companies who struggle to connect marketing investment to new revenue. As a speaker and strategist, I highly recommend Jon!
6 Essential Steps to Build an Effective ABX Process
We have summarized what we’re hearing in the market today on ABX and also basing this list on our decade of experience...