Most B2B companies suffer from a “broken funnel” where marketing hands off leads to sales with no shared definition of a qualified account, no shared data, and no shared reporting. The Unified Funnel aligns marketing and sales around a single source of truth — one pipeline view in Salesforce, one set of account definitions, and one set of metrics that can be reported at the board level. B2B Fusion’s Unified Funnel methodology has helped clients like CodeScience attribute 44% of pipeline directly to marketing, and enabled marketing teams to confidently forecast top-line revenue growth.