ABM (Account-Based Marketing) is a B2B strategy that focuses your marketing and sales resources on a defined set of high-value target accounts. ABX (Account-Based Experience) evolves ABM by adding a buyer-experience lens — it orchestrates every touchpoint across marketing, sales, and customer success to create a consistent, personalized journey for each account. Where ABM is largely a marketing motion, ABX is a company-wide go-to-market approach. B2B Fusion specializes in helping organizations make this transition and measures the impact across the entire funnel.