A GTM partnership is a formal arrangement where two companies co-sell, co-market, or jointly deliver to a shared customer segment. Done well, partnerships extend your reach without proportional cost increases. Done poorly, they consume resources with minimal return. The decision depends on whether your partners sell to the same ICP, whether there is genuine product complementarity, and whether both sides have the operational capacity to execute joint motions. B2B Fusion helps clients evaluate and structure partnerships that align with their ABX strategy.