Your GTM strategy is working when: pipeline coverage is consistently above your minimum ratio (typically 3-4x quota), win rates are stable or improving, average sales cycles are shortening, and marketing can show a direct contribution to closed revenue. Leading indicators include rising account engagement scores, increasing MQL-to-opportunity conversion, and shrinking time-to-first-meeting. B2B Fusion builds the dashboards and reporting frameworks that make these metrics visible and trustworthy.