Data flow problems typically fall into three categories: missing or broken integrations between platforms, inconsistent field mapping between your MAP and CRM, and undefined lead/account lifecycle stages. B2B Fusion has helped companies like CodeScience get data flowing cleanly from Marketo through Salesforce and into Demandbase/Engagio, transforming what was an invisible black box into full pipeline visibility. The fix starts with an audit of your current data model, field mappings, and automation rules — then a prioritized remediation plan.