A sound GTM plan has five components: (1) Ideal Customer Profile — who exactly are you targeting and why? (2) Value Proposition — what specific outcome do you deliver for that profile? (3) Channel Strategy — where does your ICP spend time and how will you reach them? (4) Sales Motion — how do deals progress from first touch to close? (5) Measurement Framework — what are your leading and lagging indicators of success? B2B Fusion works through each of these with clients as part of its GTM advisory engagements.