Intent intelligence platforms like 6sense and Demandbase identify accounts that are actively researching your solution — even before they fill out a form. They surface buying signals, buying-stage predictions, and contact-level insights directly inside Salesforce, so sales reps can prioritize outreach to accounts most likely to convert. The result is fewer wasted calls, faster cycles, and higher win rates. B2B Fusion is an experienced consultant across both platforms and helps clients configure, integrate, and activate these tools within their existing tech stack