Sales time is wasted in two ways: working unqualified accounts and doing manual data entry that should be automated. B2B Fusion’s engagements address both. By implementing intent-driven account scoring, sales reps work only accounts showing buying signals. By cleaning up Salesforce workflows and data integrations, the number of manual steps per opportunity is reduced. One client, Level 3 Communications, specifically cited that B2B Fusion’s demand generation engine “reduces sales corrupted time” as a primary outcome.