The most effective path is to audit your current process for repetitive, rules-based tasks — prospect list building, CRM data enrichment, follow-up sequencing, lead routing — and automate those first. Tools like Clay, 6sense, and your existing MAP can handle much of this when configured correctly. B2B Fusion’s model is specifically designed to help resource-constrained teams get more output from existing people and technology rather than defaulting to headcount increases.