Want to get the most ROI out of your Account Based Marketing Demandbase platform before a business leader asks you about platform ROI?

The question isn’t whether you should use Demandbase’s implementation / Customer Service team OR an external marketing consultancy… the question is HOW can your accomplish your goals quicker by leveraging both of these entities together.  At the end of the day, we’d suggest there is a need for both the Demandbase team and an external firm.  Let’s dive in.

First, let’s start with the assumption your firm is newer to the Demandbase platform.  We’ve consistently seen 3 phases.

Here’s how it works: 

Let Demandbase’s implementation/onboarding team help you with: 

• Implementing the Demandbase tool to their best practice standard: Creating your user profile, setting up your preferences, integrating with tech stack, and customizing your dashboard according to your needs.
• Creating and inputting ICP and target accounts (or have your external consultant assist)
• Setting up branded and generic keyword selection and creation 
• Platform training and enablement for initial stand up 
• Standing up initial segments and campaigns 

THEN, partner with an experienced Demandbase marketing consultancy to help you fully operationalize the platform alongside your entire marketing plan. Where do the consultants help most?

• Creating the strategy.  Installing best practices for full-funnel, integrated, evergreen campaigns leveraging the rest of your marketing strategy and goals beyond Demandbase. 
• Creating the right playbooks.  Assisting with dynamic, integrated, segments that constantly prioritize budget efficiency and market capitalization.  
• Understanding and actioning predictive insights within GTM to fully leverage Demandbase’s capabilities. 
• Building out cross functional alignment so Demandbase 6qas get the right treatment.
• Establishing baseline recommendations for account-level metrics and measurements working closely with your existing measurement systems.

So if you’re looking for someone to get in the weeds to help you with: 

• Fully leveraging Demandbase’s capabilities so you get the maximum ROI out of your investment
• Helping create the strategy around dynamic targeted and personalized campaigns, that are integrated with your larger marketing plan 
• Connecting the right Demandbase insights with the larger GTM insights to help improve conversion
• Proving the ROI of the tool, like your peers are finding… 

Then you may also be in need of services that a consultancy that specializes in Account Based platforms like Demandbase would provide.  It’s likely you’d want to combine this effort with Demandbase internal team to get the maximum return on your investment in the shortest amount of time.