Senior Leaders and Making Data Driven Decisions
Surprisingly, very senior leaders are surprisingly not always adept at making data driven decisions in modern Sales and Marketing motions.
Generally speaking, from what we’ve seen, this issue is more sharply felt with the “Digital immigrants” community, not as often with “Digital natives” community.
Senior leaders have to get their hands dirty in this economy. Many senior leaders opt to have their people provide them the answers and interpretation of data – while these same leaders miss out on the valuable substance underneath.
Dig into the data, dig into the dashboards, dig into the ‘why’ things are or are not working or converting.
We’re seeing best in class companies have leadership that ‘GET’ the newer, data driven nature of Sales and Marketing.
The companies that ‘GET’ it are scaling faster than the ones that don’t.
Here are 5 tips to help senior leaders get up to speed faster in this new Sales and Marketing world we’re currently in:
- Seek mentorship and reverse mentorship opportunities. Connecting with experienced marketing leaders and younger professionals well-versed in new marketing tactics can provide valuable perspectives.
- Prioritize continuous learning. Setting aside dedicated time to learn about new marketing approaches, technologies, and best practices is crucial in an ever-evolving field.
- Leverage external expertise. Working with agencies or consultants specializing in modern marketing strategies can help bridge knowledge gaps and provide hands-on guidance to accelerate your progress.
- Foster open communication and alignment. Encouraging transparent dialogue between marketing and other functions, clarifying expectations, and aligning on shared goals can improve understanding and collaboration.
- Attend industry events and networking opportunities. Conferences, webinars, and networking events offer chances to learn from thought leaders and peers about the latest marketing trends and innovations.
The key is to approach modern marketing with an open mindset, a willingness to learn, and a commitment to understanding how it can drive business growth and customer engagement in today’s digital landscape.
𝐈𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐬𝐞𝐞𝐧 𝐨𝐫 𝐡𝐞𝐚𝐫𝐝 𝐨𝐟 𝐚 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐰𝐡𝐞𝐫𝐞 𝐚 𝐬𝐞𝐧𝐢𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫 𝐧𝐞𝐞𝐝𝐬 𝐡𝐞𝐥𝐩, 𝐰𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫 𝐰𝐚𝐲𝐬 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐮𝐠𝐠𝐞𝐬𝐭 𝐭𝐡𝐞𝐲 𝐠𝐞𝐭 𝐮𝐩 𝐭𝐨 𝐬𝐩𝐞𝐞𝐝 𝐨𝐧 𝐦𝐨𝐝𝐞𝐫𝐧 𝐝𝐚𝐲 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?