Read Part 1 here: What is Clay.com used for?

Versatile is how I’d describe Clay.com!  It is a secret data weapon that can take your data to another level in ABX!  We’ve either deployed Clay, optimized it, or seen it deployed in several of our clients who need more ROI out of their data investments.   It is the swiss-army knife of any product set we’ve ever seen and makes systems like ZoomInfo work even more effectively.  It is particularly valuable in/around data with LinkedIn.

First, let’s talk about the benefits of Clay.com with LinkedIn:

• Increased Reach: Clay.com can help you expand your reach on LinkedIn by automating your outreach efforts and identifying potential leads that you might have missed. This allows you to connect with a wider audience and build relationships with more potential customers.
• Improved Engagement: Clay.com can help you improve your engagement on LinkedIn by enabling you to personalize your messages and share relevant content with your connections. This helps you build stronger relationships with your audience and stay top-of-mind.
• Increased Lead Generation: Clay.com can help you generate more high-quality leads from LinkedIn by automating your lead generation efforts and providing valuable insights into your prospects. This allows you to focus your efforts on the most promising leads and improve your conversion rates.
• Improved ROI: By improving your targeting, personalization, and lead generation efforts, Clay.com can help you achieve a higher return on your LinkedIn marketing investment. This means that you can generate more leads and close more deals with the same or less effort.

Let’s dive into the more technical use cases.

Use case 1:  While Clay doesn’t directly manage LinkedIn ads, it can play a significant role in enhancing your LinkedIn advertising efforts:

• Clay can enrich your target account and contact data, which you can then use to create more precise and effective LinkedIn ad audiences. By leveraging Clay’s data enrichment capabilities, you can:
  • Identify and segment key decision-makers within target accounts
  • Enrich contact data with accurate job titles, company information, and other professional details
  • Create more targeted custom audiences for your LinkedIn ad campaigns

Here are 6 other use cases we’ve seen Clay work with LinkedIn:

1. LinkedIn URL matching: Clay can find and match LinkedIn profile URLs to existing contact records.
2. Profile scraping: Clay can scrape LinkedIn profiles to gather more detailed information about contacts.
3. Job change monitoring: Clay can be set up to continually monitor LinkedIn profiles for job changes, allowing you to trigger actions based on career moves (beta).
4. Account-based marketing (ABM) support: Clay can help identify and enrich target accounts and contacts for ABM campaigns on LinkedIn.
5. Data hygiene: Clay can help verify and clean up LinkedIn-sourced data before it’s used in other systems.

While Clay offers powerful LinkedIn data capabilities, it’s important to note that it’s not exclusively focused on LinkedIn. It’s a broader data enrichment and workflow tool that can work with various data sources and integrate with multiple platforms like Salesforce and HubSpot.