In today’s healthcare landscape, go-to-market teams face unique challenges around data quality, enrichment, and orchestration. Here’s how Clay is transforming these challenges into opportunities:
Problem #1: Unreliable DHC Data
Problem: DHC data is not reliable (fresh or with the right company). I had first hand experience pulling DHC contact data in where the most data hasn’t been updated in several months. The majority has been 4 to 6 months. And many contacts don’t have email or reliable LinkedIn info.
Solution: Using tech like Clay and other GTM ops tech helps find contacts in real time with a more complete profile (email, phone, LinkedIn, etc).
Problem #2: Conference & Tradeshow Data Management
Problem: Many health conferences and tradeshows provide full name, title, and company (or less with only title and company). Finding these contacts is a major task but also matching that info in with your current CRM can be a nightmare. How do you reduce dupes and find legit net new contacts and attach new activity to existing contacts.
Solution: Clay and other GTM ops tech helps find complete contact info in order to help have unique IDs to match that info in your current CRM. So you find out net new and can attach the most relevant activity (event, digital, campaign).
Problem #3: Clunky Data Validation Systems
Problem: Many data pulling systems are clunky and put more effort for internal operators to validate the info. Other data providers also have less data reliability (ZoomInfo is about 50% and Apollo 70%).
Solution: Clay centralizes these systems into one tool and runs waterfall enrichment to validate the best contact info. You get higher reliability on the data (+90%) and more varied data resources.
Problem #4: Poor Data Orchestration
Problem: Data hygiene isn’t the only problem. Data orchestration into other systems like SFDC, HubSpot, Outreach, email providers, etc help centralize and then distribute the correct info into other systems. Most systems are clunky and don’t offer ETL (extract, transform, and load) processes.
Solution: Clay helps operators map their ETL processes efficiently and pass the correct data into other systems smoother. You could offload much of the manual work for GTM teams and reduce headcount while keeping strong net cash flow.
The Clay Advantage for Healthcare Companies
By implementing Clay into your healthcare go-to-market strategy, you gain:
- Real-time contact data with complete profiles
- Streamlined conference and event data management
- Higher data reliability through multi-source verification
- Seamless data orchestration across your technology stack
- Reduced manual workload for your GTM teams
In an industry where relationships matter and accurate data is the foundation of those relationships, Clay provides healthcare companies with the tools they need to connect with the right decision-makers effectively and efficiently.
Clay vs Traditional Data Management Solutions
Key Differentiators
- Centralized Platform: Clay brings together multiple data sources and validation processes in one place
- Enrichment Quality: 90%+ data reliability compared to 50-70% from competitors
- Orchestration Capabilities: Seamless ETL processes reduce manual effort
- CRM Integration: Superior matching and deduplication for cleaner databases
- Resource Efficiency: Reduces headcount needs while maintaining strong operations