🛑 PE Investor: “Clay replaces Sales reps based on what i heard in a CMO meeting I was in!”
Marketing Operator (inside your head thought): WTAF is PE talking about?
𝐇𝐚𝐯𝐞 𝐚𝐧𝐲 𝐨𝐟 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐫𝐚𝐰 𝐀𝐈 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡? Good experience? 🤮
It’s typically pretty generic.
And in today’s world, one can’t afford to be generic. It’s not gonna convert – the same goal PE is asking us all for (do more with less).
🤚🏽 Here’s an 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 5 step process we’ve guided transactional clients towards.
First, we would NOT suggest taking this approach for ABM. While Clay can be used for ABM (See comments for other resources), not this use case imho.
🤵🏽♀️ 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 ‘𝐡𝐮𝐦𝐚𝐧’ 𝐜𝐨𝐦𝐞 𝐢𝐧? In between steps 1&2 and 3&4. Trust but verify what the machine says.
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐡𝐞𝐥𝐩 𝐝𝐨? Improve BDR productivity.
Fewer BDRs may need to be hired (not fired, just less hiring in the future).
𝐖𝐡𝐚𝐭 𝐮𝐬𝐞 𝐜𝐚𝐬𝐞 𝐰𝐨𝐮𝐥𝐝 𝐰𝐞 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫?
- Transactional or less complex sales
- Low value non-ICP target markets
- Sub $25k ACV
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝? Clay – Claude – Salesloft/Outreach – Slack
Clay is a swiss army knife, one can use it in a zillion different ways, this diagram is not meant to be ‘the answer’, I’m curious, how are you and your firm using Clay to improve your Sales & Marketing productivity?
