๐ PE Investor: “Clay replaces Sales reps based on what i heard in a CMO meeting I was in!”
Marketing Operator (inside your head thought):ย WTAF is PE talking about?
๐๐๐ฏ๐ ๐๐ง๐ฒ ๐จ๐ ๐ฒ๐จ๐ฎ ๐ซ๐๐๐๐ข๐ฏ๐๐ ๐ซ๐๐ฐ ๐๐ ๐จ๐ฎ๐ญ๐ซ๐๐๐๐ก?ย Good experience?ย ๐คฎ
It’s typically pretty generic.ย
And in today’s world, one can’t afford to be generic.ย It’s not gonna convert – the same goal PE is asking us all for (do more with less).
๐ค๐ฝ Here’s an ๐๐๐ฏ๐๐ง๐๐๐ 5 step process we’ve guided transactional clients towards.
First, we would NOT suggest taking this approach for ABM.ย While Clay can be used for ABM (See comments for other resources), not this use case imho.
๐คต๐ฝโโ๏ธ ๐๐ก๐๐ซ๐ ๐๐จ๐๐ฌ ๐ญ๐ก๐ ‘๐ก๐ฎ๐ฆ๐๐ง’ ๐๐จ๐ฆ๐ ๐ข๐ง?ย In between steps 1&2 and 3&4.ย Trust but verify what the machine says.
๐๐ก๐๐ญ ๐๐จ๐๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐ก๐๐ฅ๐ฉ ๐๐จ?ย Improve BDR productivity.
Fewer BDRs may need to be hired (not fired, just less hiring in the future).
๐๐ก๐๐ญ ๐ฎ๐ฌ๐ ๐๐๐ฌ๐ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฐ๐ ๐ฎ๐ฌ๐ ๐ญ๐ก๐ข๐ฌ ๐๐จ๐ซ?
- Transactional or less complex sales
- Low value non-ICP target markets
- Sub $25k ACV
๐๐ก๐๐ญ ๐ข๐ฌ ๐ข๐ง๐ญ๐๐ ๐ซ๐๐ญ๐๐?ย Clay – Claude – Salesloft/Outreach – Slack
Clay is a swiss army knife, one can use it in a zillion different ways, this diagram is not meant to be ‘the answer’, I’m curious, how are you and your firm using Clay to improve your Sales & Marketing productivity?