The Role of a B2B Marketing Consultant in ABM and ABX Success

In the world of B2B marketing, Account-Based Marketing (ABM) and Account-Based Experience (ABX) have emerged as transformative strategies for driving growth and building meaningful customer relationships in 2025 and beyond.  Studies have shown that 90% of marketers...

The Paradigm shift from ABM to ABX

“Do more with less.”  In the ever-changing landscape of B2B marketing and sales, staying ahead of the curve is crucial for profitable efficient growth.  One lesson we’ve learned in this efficient growth strategy is the importance of retention, upsell and cross sell. ...

6Sense ABM Roadmap

We just returned from the Breakthrough 6sense conference and because it is top of mind for our clients, we cobbled together our notes from multiple sessions on the roadmap.  While there was one session on the roadmap, we heard many smaller feature releases being...

6Sense ABM Analytics

ABM Roadmap blog 2 of 2.  In case you missed part 1 summary, click here. We recently returned from the 6sense Breakthrough conference and wow was there alot of detail.  In part 1, we summarized at a high level what we heard on the roadmap.  Here are more details...

Overcome ABM Strategies with the Right Measurement KPI

This week’s question:  Your team is resistant to ABM strategies. How can you overcome their pushback and drive success?   To overcome resistance to ABM strategies and drive success, consider the following approaches: Start small with a pilot program. Choose a...

Intent Data: 4 Use cases & Definition

This is a Content4Demand series of questions asking of Jon Russo, B2B Fusion CMO & Founder his experience and opinions of intent data.   B2B Fusion helps other companies with their account based journeys in building the right processes and measurements so they can...