🛑 PE Investor: “Clay replaces Sales reps based on what i heard in a CMO meeting I was in!” Marketing Operator (inside your head thought): WTAF is PE talking about? 𝐇𝐚𝐯𝐞 𝐚𝐧𝐲 𝐨𝐟 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐫𝐚𝐰 𝐀𝐈 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡? Good experience? 🤮 It’s typically pretty...
So many CMOs are under pressure right now to demonstrate tangible results, particularly those that have a Private Equity (PE) backing. For this reason, we invest alot of energy in our own agency into executive level dashboards. Here are some key lessons learned...
This B2B Fusion report explores the nuances of expanding Account-Based Marketing (ABM) campaigns to North Africa and the Middle East. It examines the challenges and opportunities presented by the region, identifies potential agencies and consultants with relevant...
ABM and the ‘ingredient’ intent data is mysterious. How does it work, are there differences across 1st and 3rd party intent, how do I get sales to use it? First, there are a number of vendors that offer up intent: LinkedIn, 6sense, ZoomInfo, TechTarget,...
In the world of B2B marketing, Account-Based Marketing (ABM) and Account-Based Experience (ABX) have emerged as transformative strategies for driving growth and building meaningful customer relationships in 2025 and beyond. Studies have shown that 90% of marketers...
“Do more with less.” In the ever-changing landscape of B2B marketing and sales, staying ahead of the curve is crucial for profitable efficient growth. One lesson we’ve learned in this efficient growth strategy is the importance of retention, upsell and cross sell. ...
