This week’s special guest, Liza Adams, shared valuable insights on the role of AI in go-to-market strategies. Here are some key takeaways from the engaging conversation: AI Impact Across Functions: While marketing often takes the spotlight for AI impact, Liza...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
This is a 3 part series on ZoomInfo Copilot. In part 1, I summarized what I heard on launch day. Since that time, I wrote part two on our demo of the capability and this section below is another reference to the demo in a question-and-answer format. We’re in the...
You may have read my first part of ZoomInfo’s recent release of Copilot. While we are waiting to get hands on experience with it for our clients, I thought I’d summarize in part two our private demo in a question and answer format. TLDR; this approach really is for...
Here are 6 use cases of ZoomInfo Copilot as I’ve heard them on a recent product kickoff by their company. Like with other go to market technologies, once we at B2B Fusion get more familiar with their beta product, we’ll report back as to the effectiveness of...
“10 things I learned about CMO/Board relationships via Pavilion CMO Summit. Keywords: 𝐓𝐫𝐮𝐬𝐭. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬. 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩. (This was 1 of 3 top presentations which I’ll summarize later on LinkedIn.) Kathleen Booth moderated an excellent...
