CMO AI Roadmap: Framework for the AI Era

Executive Summary The modern CMO faces unprecedented challenges and opportunities in integrating AI into their marketing strategy while maintaining the value of traditional approaches. This roadmap, derived from B2B Fusion AI conversations with marketing leaders...
AI tools Meet Sales Stages. 10 Tools To Help.

AI tools Meet Sales Stages. 10 Tools To Help.

We’re in early innings of AI adoption and are seeing needs for AI tools across specific stages of the Sales process. Here are 10 tools we’ve either help deploy, seen deploy, or have heard of successful deployments across our clients and prospects.  We’ve broken these...
Sales BDR AI Agent with Clay

Sales BDR AI Agent with Clay

🛑 PE Investor: “Clay replaces Sales reps based on what i heard in a CMO meeting I was in!” Marketing Operator (inside your head thought):  WTAF is PE talking about? 𝐇𝐚𝐯𝐞 𝐚𝐧𝐲 𝐨𝐟 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐫𝐚𝐰 𝐀𝐈 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡?  Good experience?  🤮 It’s typically pretty...
6 Essential Steps to Build an Effective ABX Process

6 Essential Steps to Build an Effective ABX Process

We have summarized what we’re hearing in the market today on ABX and also basing this list on our decade of experience with ABX.   Account-Based Experience (ABX) has evolved from traditional Account-Based Marketing (ABM) to create more holistic, customer-centric...
Top ABX Platforms to Drive Revenue Growth in 2025

Top ABX Platforms to Drive Revenue Growth in 2025

Account-based experience (ABX) has evolved from traditional ABM approaches to create more personalized, multi-channel experiences for target accounts. Here’s a comprehensive look at the leading ABX platforms that can help drive revenue growth for your...