What is ICP

Understanding ICP (Ideal Customer Profile) An ICP (Ideal Customer Profile) is a strategic framework that defines your most valuable customers or prospects who are most likely to buy your product.   Key Elements of an ICP An ICP exercise is about identifying...

The Evolution of AI in Account-Based Experience (ABX)

The fusion of Artificial Intelligence (AI) and Account-Based Marketing (ABM) is transforming how B2B companies target and engage high-value accounts. This technological evolution is enabling marketers to move beyond traditional approaches by delivering unprecedented...

Using AI to Scale ABX Campaigns

Part 1 of 3-part series, read part 2 here and part 3 here The integration of artificial intelligence (AI) into account-based marketing (ABM) has redefined how B2B companies identify, engage, and convert high-value accounts. By leveraging predictive analytics,...

CMO AI Roadmap: Framework for the AI Era

Executive Summary The modern CMO faces unprecedented challenges and opportunities in integrating AI into their marketing strategy while maintaining the value of traditional approaches. This roadmap, derived from B2B Fusion AI conversations with marketing leaders...