Today’s question: How can I best prepare for an interview for a senior role in a company with a significant focus on partner motion, specifically in the technology and reseller sectors, including understanding the basic organizational structure, key performance...
Today’s question: Hi everyone, I would love to get your fresh take on the ownership of Salesforce governance across Marketing Ops, Sales Ops, and RevOps (within an independent department – analytics or finance team). Also, any decisions you feel should be led by...
60 percent of deals in the pipeline are lost to ‘no decision’Â rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
Key takeaways: Post Covid, it’s worth relooking at ABM accounts Relook at your account and contact data given all the layoffs A big pivot to virtual events and new engagement techniques Start with your TAM – is it still right? Consider building an Account...
TLDR; B2B Customer retention is #1 priority. Audit your message cadence and data situation, outline your customer journey, message according to journey, plan for long term. Outsource aspects if needed. Learn more on Friday. For B2B Sales & Marketers, you’ve heard...
Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with...
