Retention Framework – 4 helpful tips

TLDR; B2B Customer retention is #1 priority. Audit your message cadence and data situation, outline your customer journey, message according to journey, plan for long term. Outsource aspects if needed. Learn more on Friday. For B2B Sales & Marketers, you’ve heard...

2020 Marketing Budgets

Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with...

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

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The Next Big Challenge for Content Marketer

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But...

System Changes: Quality Control

Customer end user satisfaction is everything.   Thinking back to my days as a SaaS CMO in both private and public companies, in an agile environment, we’d go through a very rigorous development pre-process to ensure a reasonable outcome for a minimally viable product....

SaaS Churn (aka customer attrition)

Sales and Marketing leaders have lived in the US through an expansion period over the last ten years.  It’s easy to fall into bad habits here when customer growth becomes the exclusive focus.  Reflecting back on recessions in 2001 and 2008, quite a bit of...

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