Rattlesnakes & Status Quo
60 percent of deals in the pipeline are lost to ‘no decision’Â rather than to competitors. One positive aspect of this pandemic has been my journey of reconnecting with nature. Biking, hiking, walking – I haven’t been outdoors this frequently in...
How to Engage Prospects & Customers
Key takeaways: Post Covid, it’s worth relooking at ABM accounts Relook at your account and contact data given all the layoffs A big pivot to virtual events and new engagement techniques Start with your TAM – is it still right? Consider building an Account...Retention Framework – 4 helpful tips
TLDR; B2B Customer retention is #1 priority. Audit your message cadence and data situation, outline your customer journey, message according to journey, plan for long term. Outsource aspects if needed. Learn more on Friday. For B2B Sales & Marketers, you’ve heard...2020 Marketing Budgets
Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with...Read moreI cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope