This is a multi-part series – check out Clay with LinkedIn, How Clay uses Data Providers, and Clay for ABX and ABM Strategies If you hear complaints about Sales productivity or Marketing productivity being slowed down by the data you own, read on. Clay.com is a secret...
This is a super-competitive environment where a number of companies are consolidating vendors into fewer choices, to make budget for newer investments around Artificial intelligence. We’re often asked, “how do you position your company as a ‘must have’ vs a ‘nice to...
(Gong 2025 Sales Report) We’ve talked with hundreds of leaders over the years and have aggregated what we think are the top 10 Customer Marketing tips. Customer marketing plays a critical role in driving 2025 revenue. It’s the #1 priority for organizations of...
Account-Based Marketing (ABM) can be a powerful engine for B2B growth, but like any complex system, it can sometimes sputter or stall. Restarting an ABM program after a period of inactivity presents unique challenges. Whether you’re reviving a program that lost...
2025 looks incredibly encouraging as evidenced by the latest Lightspeed Venture Sales Benchmark report for 2024. https://b2bfusiongroup.com/wp-content/uploads/2025/01/Lightspeed-part-2-Edited.mp4 My cliff notes summary in my own observations. We’re seeing an...
Intent data is one of the single most misunderstood technologies deployed – why doesn’t it work better? Expectations for intent data can vary significantly. As I previously discussed, there are a number of vendors that offer up intent data to Sales and...
