Want to get the most ROI out of your Account Based Marketing 6sense platform before a business leader asks you about platform ROI? The question isn’t whether you should use 6sense’s implementation / Customer Service team OR an external marketing consultancy… the...
What is ABX Marketing? Let’s assume you are doing Account-Based Marketing (ABM) for your company. You’ve invested in a platform like 6sense or Demandbase, and you have already identified your target accounts. Let’s also assume your data at the contact and account...
Account-based strategy in sales and marketing is a focused approach that targets key accounts and tailors strategies to the specific needs and characteristics of each account. This method is particularly effective in multi-organizational contexts, where the complexity...
🎅 B2B Marketing budget season – a directional SaaS tip based on two questions: ❓ What marketing investment is needed to deliver $1 of ARR in a SaaS business? 💰 How do I, for example, plan to budget in increments of $100k to generate $7.5M in pipeline and $1.5M...
TLDR; World according to Jon’s interpretation of the roadmap session and based on our depth of ABX experiences across 6sense platform and others – with its breadth of new capabilities, 6sense appears to be wanting to compete more with ZoomInfo (as a more...
(as published on CMS Newswire). It’s a complex time to be in business. Marketing has been elevated within the C-Suite as the driver of digital transformation and a key leader in the customer journey. At the same time it is facing renewed pressure to generate top line...
