Jon Russo discusses ABM/ABX best practices, emphasizing the need for clear definitions and alignment across sales, marketing, and customer success. Jon advises companies to thoughtfully consider common issues when transitioning from lead-based to account-based...
In today’s healthcare landscape, go-to-market teams face unique challenges around data quality, enrichment, and orchestration. Here’s how Clay is transforming these challenges into opportunities: Problem #1: Unreliable DHC Data Problem: DHC data is not...
Account-Based Experience (ABX) marketing has become a crucial strategy for B2B companies looking to deliver personalized, targeted experiences to high-value accounts. As an evolution of Account-Based Marketing (ABM), ABX focuses on creating seamless, coordinated...
This is a multi-part series – check out What is Clay used for, Clay with LinkedIn, and How Clay uses Data Providers. Account-Based Marketing (ABM) and Account-Based Experience (ABX) focus on engaging high-value target accounts with personalized, timely outreach...
Clay is an incredible tool, a swiss army knife of all data and martech tools! So many use cases. You’ve probably read part 1 and part 2 of our series on Clay.  In this third part of our series, we’ll dive into our passion area – data. You can see how and why...
Read Part 1 here: What is Clay.com used for? Versatile is how I’d describe Clay.com! It is a secret data weapon that can take your data to another level in ABX! We’ve either deployed Clay, optimized it, or seen it deployed in several of our clients who need more ROI...
