Part 1 of 3-part series, read part 2 here and part 3 here The integration of artificial intelligence (AI) into account-based marketing (ABM) has redefined how B2B companies identify, engage, and convert high-value accounts. By leveraging predictive analytics,...
Executive Summary The modern CMO faces unprecedented challenges and opportunities in integrating AI into their marketing strategy while maintaining the value of traditional approaches. This roadmap, derived from B2B Fusion AI conversations with marketing leaders...
We have worked across hundreds of companies over the last decade on their ABX strategies and have seen an evolution. Account-Based Experience (ABX) has evolved beyond traditional ABM approaches to create more personalized, effective engagement with target accounts....
We’re in early innings of AI adoption and are seeing needs for AI tools across specific stages of the Sales process. Here are 10 tools we’ve either help deploy, seen deploy, or have heard of successful deployments across our clients and prospects. We’ve broken these...
🛑 PE Investor: “Clay replaces Sales reps based on what i heard in a CMO meeting I was in!” Marketing Operator (inside your head thought): WTAF is PE talking about? 𝐇𝐚𝐯𝐞 𝐚𝐧𝐲 𝐨𝐟 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐫𝐚𝐰 𝐀𝐈 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡? Good experience? 🤮 It’s typically pretty...
We have summarized what we’re hearing in the market today on ABX and also basing this list on our decade of experience with ABX. Account-Based Experience (ABX) has evolved from traditional Account-Based Marketing (ABM) to create more holistic, customer-centric...
