Jon accelerated our revenue acquisition process by gaining a quick grasp of our business needs, prioritizing the numerous projects we had in front of us, and formulating an attack plan with our executives to communicate the business impact our team has. He has helped...
We needed help with our mobility solution to find the right business model, go to market strategy, and messaging. Jon helped accelerate our process by introducing our company to prospective customers and partners, researched the market breadth and depth with Gartner...
To maximize a company’s revenue result and customer experience, B2B Sales and Marketing teams need to align around similar objectives. Recent trends point to both sales and marketing are getting increased scrutiny for the following reasons: Suspect to prospect...
While President Obama was across town in Tempe, Arizona giving a commencement speech emphasizing how to keep studying beyond school, I attended the annual SiriusDecisons Best Practices Summit for Sales & Marketing leaders (see Twitter) in sunny Scottsdale,...
Recently, I spoke with a division CEO of a B2B company that earned the majority of its revenue online. In this conversation, I anticipated that the business would be very savvy on the usage of all digital tools to grab revenue. The CEO had a background in areas...
Adage recently published an article that challenged whether the majority of customers were paying attention to Twitter and asserted that marketers should not rush to make judgments based on the minuscule percentage of customers that are actually using Twitter.  The...
