Increasing Productivity through Marketing Automation Platforms (MAPs) My experience in this post comes from implementing MAPs in 3 different companies – in one of those companies, the MAP providers (Eloqua, Marketo, Aprimo) were a channel of distribution for us, so I...
If you read the last post, you saw the importance of tying revenue to results in both sales and marketing. Let’s dig into some key steps to tie revenue to results: 1.       Adopt common language between sales and marketing on tracing inquiry to revenue – an exercise...
This is the first in a series of posts of tying B2B marketing result to revenue. This is the framework for the discussion on how marketing drives revenue for their enterprise organization. A key aspect for business to business marketing to focus on is delivering...
We just kicked off DemandCon, the premiere demand generation event which attracted several hundred sales and marketing professionals. Jon’s CMO/Executive presentation was outstanding for this event – he clearly articulated the right metrics for the executive and...
“Jon and his team accelerated our Perpetual Demand Center global vision. He enabled proper segmentation through our CRM system, architected a marketing database capability for us, and improved campaign accuracy through implementation of best hygiene data...
Jon accelerated our new revenue acquisition process by offering executable, operational solutions once he completed a deep audit involving our sales and marketing teams, our Salesforce.com CRM, and our marketing automation system. Â He really understood our business...
