Along with 35 others, I participated in a terrific CMO roundtable hosted by digital agency @Velocidi moderated by @MargaretMolloy in NYC. @JeffreyHayzlett, the recent head of marketing for Kodak and current head of The Hayzlett Group, was our guest speaker for heads...
Recently, I had a dialogue with a colleague in Silicon Valley who asked me about my experiences with B2B Freemiums as she thought through new distribution models for her product. It made me reflect for a moment about some of my more recent experiences about giving...
In the B2B world, Executives and teams that master the art of technology in the revenue acquisition process fare 5x better than those that do not according to research from SiriusDecisions – this post is to help executives better communicate and understand what your...
Executives are paid to take calculated risks and make decisions. Recently, I spoke to an officer of a $1B company seeking to make some large changes across their company, specifically by repositioning the marketing organization toward a strategic contributor to the...
Today I attended Gartner Group’s Mobility/Security seminar at the Harvard Business Club in NYC by @mobilephillip and others – I attended because as a marketer, it’s important to understand where the puck is going and mobility is where it is headed (plus I have a...
“The leads are weak.” In an average B2B company, 15% to 80% of closed annual revenue is aided through teleprospecting efforts, which could either be a sales or marketing function. Outbound leads are more challenging than inbound leads to pursue and/or...
