Last week, I facilitated a lively marketing leader panel discussion for Andrew Gaffney’s Content2Conversion event which was an audience of 300 B2B marketers cross industry. Â The event was focused on understanding what types of content buyers were interested in...
For years, I’ve been raving publicly about LinkedIn and was one of the very early adopters in Silicon Valley of this technology. LinkedIn has some compelling newer offers to consider in the B2B segment. Many B2B Marketers have felt a bit burnt by prior years...
Many B2B companies look to improve conversions from lead to revenue and increase the productivity of their direct sales arm. Here are 4 reports that can be run immediately in your CRM that can impact conversion positively without having to invest more money in new...
There are 3 key steps in raising email campaign effectiveness via mobile devices. Mobility is playing an increasingly important role in reaching prospective customers for companies. Â Studies show and my own recent customer data indicate that 9% to 30% of email (not...
Wow, what a year! As 2012 revs back up, I want to take a moment to reflect and share some brief accomplishments of my company that started the second half of last year. It was an exhilarating ride that only gets better each day!  Here are a subset of the highlights....
There are 3 system components to getting effective marketing ROI leveraging marketing automation: Content, Process, and Data. Think of ROI as a 3 legged stool – the automation (seat) is supported by 3 legs of Content, Process, and Data. The stool falls over if any...
