At a recent New York City gathering of forty senior B2B marketing executives of the Marketing Operations Cross Company Alliance (MOCCA), the hottest 2016 marketing planning topics were people and investing an incremental dollar in data. People:Â Kathleen Schaub, VP of...
As part of Oracle’s Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Eric Reynolds, CMO of Clorox commented on his digital transformation on how...
LinkedIn as a company is an innovator jumping into a new marketing automation market, leveraging their recent Bizo acquisition.  This is worthy of study. Here are strengths of the LinkedIn offer relative to that of marketing automation: Their ability to target...
Michael Dell, the founder of Dell Computers, recently said, ‘Data is the key competitive differentiator in today’s business environment.’ I believe he is right. Data is the star of the 2015 sales and marketing show; enterprises will generate new business, optimize...
Here is a valuable blog today from what appears to be a US head of sales in how he views marketing in his business in a tech company contrasting to a non-tech company – it can be inferred from the post that marketing’s compensation is getting tied to revenue...
Selling is one of the toughest professions in the B2B world today. I think non-sales people underestimate how challenging selling really is and can be. To keep sharp, I recently completed a Dale Carnegie Sales Success course to refresh my own selling...
