We’re often asked for our Sales and Marketing viewpoint on this: ‘we’ve got investments in systems, data, and processes, where do we start with AI organizational adoption?’ This is a B2B Fusion structured, strategic, and recommendation-driven approach for companies...
4 ideas I heard @ SaaS Metric Exec event: Most attendees were PE, VC, CFOs & CEOs. It was also interesting to hear their fresh perspectives on b2b Marketing and how they think it could improve in this challenging growth environment! AI-Led Growth is...
Account-Based Marketing (ABM or depending on the culture, Account Based Experience – ABX) continues to evolve rapidly, and 2025 has driven the need for B2B companies to more precisely engage with their highest-value prospects. Gone are the days of generic...
Argh…i remember my operator days of running events. ‘Sales says we need to be at (insert your event here).” Up to 40% of a Marketers budget can get consumed dollar wise with events – and then there is the people support aspect. It’s the gift that keeps...
“We’re being asked to prove ROI on every MarTech tool. It’s brutal.” Enterprise CMO convo last week. This conversation is happening everywhere and not just my calls. So we analyzed the LinkedIn data of 20 public and private MarTech SaaS...
Understanding ICP (Ideal Customer Profile) An ICP (Ideal Customer Profile) is a strategic framework that defines your most valuable customers or prospects who are most likely to buy your product. Key Elements of an ICP An ICP exercise is about identifying...
