Account-Based Experience (ABX) marketing has become a crucial strategy for B2B companies looking to deliver personalized, targeted experiences to high-value accounts. As an evolution of Account-Based Marketing (ABM), ABX focuses on creating seamless, coordinated...
This is a multi-part series – check out What is Clay used for, Clay with LinkedIn, and How Clay uses Data Providers. Account-Based Marketing (ABM) and Account-Based Experience (ABX) focus on engaging high-value target accounts with personalized, timely outreach...
Clay is an incredible tool, a swiss army knife of all data and martech tools! So many use cases. You’ve probably read part 1 and part 2 of our series on Clay.  In this third part of our series, we’ll dive into our passion area – data. You can see how and why...
Read Part 1 here: What is Clay.com used for? Versatile is how I’d describe Clay.com! It is a secret data weapon that can take your data to another level in ABX! We’ve either deployed Clay, optimized it, or seen it deployed in several of our clients who need more ROI...
This is a multi-part series – check out Clay with LinkedIn, How Clay uses Data Providers, and Clay for ABX and ABM Strategies If you hear complaints about Sales productivity or Marketing productivity being slowed down by the data you own, read on. Clay.com is a secret...
This is a super-competitive environment where a number of companies are consolidating vendors into fewer choices, to make budget for newer investments around Artificial intelligence. We’re often asked, “how do you position your company as a ‘must have’ vs a ‘nice to...
