This is a super-competitive environment where a number of companies are consolidating vendors into fewer choices, to make budget for newer investments around Artificial intelligence. We’re often asked, “how do you position your company as a ‘must have’ vs a ‘nice to...
(Gong 2025 Sales Report) We’ve talked with hundreds of leaders over the years and have aggregated what we think are the top 10 Customer Marketing tips. Customer marketing plays a critical role in driving 2025 revenue. It’s the #1 priority for organizations of...
Account-Based Marketing (ABM) can be a powerful engine for B2B growth, but like any complex system, it can sometimes sputter or stall. Restarting an ABM program after a period of inactivity presents unique challenges. Whether you’re reviving a program that lost...
2025 looks incredibly encouraging as evidenced by the latest Lightspeed Venture Sales Benchmark report for 2024. https://b2bfusiongroup.com/wp-content/uploads/2025/01/Lightspeed-part-2-Edited.mp4 My cliff notes summary in my own observations. We’re seeing an...
Intent data is one of the single most misunderstood technologies deployed – why doesn’t it work better? Expectations for intent data can vary significantly. As I previously discussed, there are a number of vendors that offer up intent data to Sales and...
ABM and the ‘ingredient’ intent data is mysterious. How does it work, are there differences across 1st and 3rd party intent, how do I get sales to use it?  First, there are a number of vendors that offer up intent: LinkedIn, 6sense, ZoomInfo, TechTarget,...
