(Please also consult your internal counsel and data privacy officer for how your company should approach GDPR (General Data Protection Regulation)). While there are several strict laws of data privacy throughout the globe to include countries like Canada,...
Michael Dell, the founder of Dell Computers, recently said, ‘Data is the key competitive differentiator in today’s business environment.’ I believe he is right. Data is the star of the 2015 sales and marketing show; enterprises will generate new business, optimize...
Here is my hour presentation that I reviewed with 30 others at the New Jersey BMA on Marketing Automation. This video slide deck is condensed down to 4 minutes. Â Note the emphasis I put on data – data is at the heart of a successful revenue acquisition...
Selling is one of the toughest professions in the B2B world today. I think non-sales people underestimate how challenging selling really is and can be. To keep sharp, I recently completed a Dale Carnegie Sales Success course to refresh my own selling...
(Reposted from DemandGenReports Blog) When I recently attended Oracle’s Marketing Cloud kickoff event, where Oracle COO Mark Hurd gave his presentation to 100 of us, we had a chance to ask him questions at the conclusion. My question for him was, “how are you...
A colleague asked me to compare and contrast what marketing automation deployments we’ve seen prospect and customer wise – what their use case is relative to the gap with best practices. To execute on a need he had committed to a client, I came up with the following...
