🤯 Salesforce just increased their own pipeline goals by 50% from 2x to 3x. 8️⃣ 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐢𝐧 B2B Fusion 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬: 1️⃣ Focus on active, qualified pipeline rather than just top-of-funnel quantity. Leads or accounts that don’t translate into...
This is a 3 part series on ZoomInfo Copilot. In part 1, I summarized what I heard on launch day. Since that time, I wrote part two on our demo of the capability and this section below is another reference to the demo in a question-and-answer format. We’re in the...
Here are 6 use cases of ZoomInfo Copilot as I’ve heard them on a recent product kickoff by their company. Like with other go to market technologies, once we at B2B Fusion get more familiar with their beta product, we’ll report back as to the effectiveness of...
10 top themes at Pavilion CMO Summit this week (too many for one post). 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐡𝐞𝐦𝐞𝐬: Alignment, Revenue, AI, Buyers Committee expanding, Process Building on yesterday’s thread (in comments if you missed it), the second top 3 moment was the community as a...
𝐓𝐨𝐩 𝟗 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐨𝐟 hashtag #𝐆𝐨𝐥𝐝𝐞𝐧𝐡𝐨𝐮𝐫 event that I heard yesterday in NYC on the role of Influencer Marketing in B2B, the role of audiences, and trust: 𝟏. 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭. TikTok brain kicking in, 6 minute or less attention span of buyers – so subscriber experience...
CMOs should aim high and think like a CRO! (Actually all Marketers should think this way of this final Pavilion CMO preso – think in terms of revenue and tie your function to revenue outcomes). Wrapping up my 3rd and final hashtag#pavilionCMOsummit2024 in NYC LI...
