Recently, I spoke with a division CEO of a B2B company that earned the majority of its revenue online. In this conversation, I anticipated that the business would be very savvy on the usage of all digital tools to grab revenue. The CEO had a background in areas...
Adage recently published an article that challenged whether the majority of customers were paying attention to Twitter and asserted that marketers should not rush to make judgments based on the minuscule percentage of customers that are actually using Twitter.  The...
Why social media is relevant to B2B CEOs and CMOs What an interesting week. I met with a CEO of an established B2B software firm interested in having his company more involved in social media, met with a B2B CMO colleague dabbling in social media on behalf of his...
In the last few weeks, I’ve carefully studied best practices of business to business companies leveraging social media, and have also studied B2C social media successes to use as a framework to evaluate B2B companies. My analysis includes studying Forrester...
