Account-based experience (ABX) has evolved from traditional ABM approaches to create more personalized, multi-channel experiences for target accounts. Here’s a comprehensive look at the leading ABX platforms that can help drive revenue growth for your...
(Gong 2025 Sales Report) We’ve talked with hundreds of leaders over the years and have aggregated what we think are the top 10 Customer Marketing tips. Customer marketing plays a critical role in driving 2025 revenue. It’s the #1 priority for organizations of...
2025 looks incredibly encouraging as evidenced by the latest Lightspeed Venture Sales Benchmark report for 2024. https://b2bfusiongroup.com/wp-content/uploads/2025/01/Lightspeed-part-2-Edited.mp4 My cliff notes summary in my own observations. We’re seeing an...
It’s budget season! I have been both a former high tech CMO for 10 years and my undergraduate was in Finance, a unique blend! For that reason, I’ve always had a scientific mindset when it comes to managing Marketing. Argh – the dirty word budget. Sometimes...
“My CRO colleagues are saying 6sense and DemandBase may not be worth the money they’re spending.” (from a CMO prospect of ours). ⛳ When the golfer’s ball lands in the water, is it the clubs or the golfer? 🔟 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐲𝐨𝐮 𝐚𝐫𝐞𝐧’𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐑𝐎𝐈 𝐨𝐮𝐭 𝐨𝐟...
Senior Leaders and Making Data Driven Decisions Surprisingly, very senior leaders are surprisingly not always adept at making data driven decisions in modern Sales and Marketing motions. Generally speaking, from what we’ve seen, this issue is more sharply felt...
