It’s budget season! I have been both a former high tech CMO for 10 years and my undergraduate was in Finance, a unique blend! For that reason, I’ve always had a scientific mindset when it comes to managing Marketing. Argh – the dirty word budget. Sometimes...
“My CRO colleagues are saying 6sense and DemandBase may not be worth the money they’re spending.” (from a CMO prospect of ours). ⛳ When the golfer’s ball lands in the water, is it the clubs or the golfer? 🔟 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐲𝐨𝐮 𝐚𝐫𝐞𝐧’𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐑𝐎𝐈 𝐨𝐮𝐭 𝐨𝐟...
Senior Leaders and Making Data Driven Decisions Surprisingly, very senior leaders are surprisingly not always adept at making data driven decisions in modern Sales and Marketing motions. Generally speaking, from what we’ve seen, this issue is more sharply felt...
What is the #1 mistake that B2B Sales teams make with ABM/ABX based on our experiences and conversations at B2B Fusion with GTM teams? (Lessons learned over years in ABX/ABM, a LinkedIn series, see comments) 𝐍𝐨𝐭 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲 𝐚𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬, 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝...
🤯 Salesforce just increased their own pipeline goals by 50% from 2x to 3x. 8️⃣ 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐢𝐧 B2B Fusion 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬: 1️⃣ Focus on active, qualified pipeline rather than just top-of-funnel quantity. Leads or accounts that don’t translate into...
Read Part 1 here, 6 use cases of ZoomInfo Copilot Read part 2 here, ZoomInfo Copilot: Streamlining Sales Prospecting with AI and Intent Data This is a 3 part series on ZoomInfo Copilot. In part 1, I summarized what I heard on launch day. Since that time, I wrote...
