Account-Based Experience (ABX) marketing has become a crucial strategy for B2B companies looking to deliver personalized, targeted experiences to high-value accounts. As an evolution of Account-Based Marketing (ABM), ABX focuses on creating seamless, coordinated experiences across all touchpoints of the customer journey.  Buying technology is not a substitute for good process, good data, and good people.  However, buying technology can facilitate all those categories making your people investments more effective and scalable.

Here’s a table of some notable ABX marketing products and platforms relative to their segment best fit in our experiences:

Product/Platform	Key Features	Segment
Demandbase One	Demandbase One is an account-based experience (ABX) platform that combines first-party, intent, and technographic data to identify high-value accounts and engage them with personalized multi-channel campaigns. It offers sales intelligence, predictive analytics, and advertising tools, enabling B2B teams to plan, execute, and measure account-focused strategies across the buyer journey	Mid-Market & Enterprise
6sense RevenueAI	6sense is an AI-driven ABM/ABX platform that helps teams identify accounts ready to buy by unifying data (e.g. intent signals and past interactions) into a 360° view of target accounts. Its predictive analytics prioritize accounts likely to convert, and it automates outreach (from qualifying leads to booking meetings), feeding the sales pipeline with AI-generated opportunities	Mid-Market & Enterprise
Terminus ABM Platform	Terminus is a leading multi-channel ABM platform that unifies marketing, sales, and operations to drive revenue growth. It provides capabilities like consolidated reporting, buyer intent insights, B2B digital advertising, web personalization, and even chat functionality – allowing companies to precisely engage high-value accounts with personalized experiences and accelerate pipeline growth.	Mid-Market
ZoomInfo MarketingOS	ZoomInfo MarketingOS is an ABM platform that combines extensive B2B contact/company data with advanced analytics to drive highly targeted campaigns. It enables precise audience segmentation, multi-channel campaign execution, and end-to-end engagement tracking. The platform’s data enrichment and web visitor tracking (e.g. WebSights) provide real-time updates and insights to improve targeting and conversion rates	Mid-Market & Enterprise
TechTarget	TechTarget specializes in purchase intent data and buyer insights for B2B technology markets. Its flagship offering, Priority Engine, provides deep insights into in-market accounts and active buyers, helping marketing and sales teams prioritize outreach and personalize engagement. TechTarget’s global network of media sites also enables content syndication and lead generation, making it a strong ABX partner for companies selling into tech-driven verticals.	Mid-Market Enterprise
RollWorks	Account data platform, targeted advertising, sales insights	Small & Mid-Market (scales to Enterprise)
HubSpot	HubSpot’s Marketing Hub provides native ABM features within its CRM platform. Users can define an ideal customer profile (ICP) to automatically identify and score target accounts, import or sync target account lists, and leverage HubSpot’s automation and reporting tools to deliver personalized outreach based on each account’s pain points and behaviors	Small & Mid-Market (and some Enterprise)
MRP Prelytix	MRP Prelytix is an enterprise-class predictive ABM platform built for large-scale, complex marketing organizations.  It combines multi-language intent data with real-time predictive analytics and orchestrates campaigns across more than 8 channels, enabling truly omnichannel ABM execution. Recognized by analysts for supporting globally coordinated programs, MRP is noted to “best suit large enterprises” running mature account-based strategies	Enterprise

 

These platforms offer a range of features designed to help businesses implement effective ABX strategies, from account identification and scoring to personalized content delivery and cross-channel campaign orchestration. By leveraging these tools, companies can create more targeted, relevant experiences for their key accounts, ultimately driving engagement and revenue growth.