Want to get the most ROI out of your Account Based Marketing 6sense platform before a business leader asks you about platform ROI?

The question isn’t whether you should use 6sense’s implementation / Customer Service team OR an external marketing consultancy… the question is HOW can your accomplish your goals quicker by leveraging both of these entities together.  At the end of the day, we’d suggest there is a need for both the 6sense team and an external firm.  Let’s dive in.

First, let’s start with the assumption your firm is newer to the 6sense platform.  We’ve consistently seen 3 phases.

Here’s how it works: 

Let 6sense’s implementation/onboarding team help you with: 

• Implementing the 6sense tool to their best practice standard: Creating your user profile, setting up your preferences, integrating with tech stack, and customizing your dashboard according to your needs.
• Creating and inputting ICP and target accounts (or have your external consultant assist)
• Setting up branded and generic keyword selection and creation 
• Platform training and enablement for initial stand up 
• Standing up initial segments and campaigns 

THEN, partner with an experienced 6sense marketing consultancy to help you fully operationalize the platform alongside your entire marketing plan. Where do the consultants help most?

• Creating the strategy.  Installing best practices for full-funnel, integrated, evergreen campaigns leveraging the rest of your marketing strategy and goals beyond 6sense. 
• Creating the right playbooks.  Assisting with dynamic, integrated, segments that constantly prioritize budget efficiency and market capitalization.  
• Understanding and actioning predictive insights within GTM to fully leverage 6sense’s capabilities. 
• Building out cross functional alignment so 6sense 6qas get the right treatment.
• Establishing baseline recommendations for account-level metrics and measurements working closely with your existing measurement systems.

So if you’re looking for someone to get in the weeds to help you with: 

• Fully leveraging 6sense’s capabilities so you get the maximum ROI out of your investment
• Helping create the strategy around dynamic targeted and personalized campaigns, that are integrated with your larger marketing plan 
• Connecting the right 6sense insights with the larger GTM insights to help improve conversion
• Proving the ROI of the tool, like your peers are finding… 

Then you may also be in need of services that a consultancy that specializes in Account Based platforms like 6sense would provide.  It’s likely you’d want to combine this effort with 6sense internal team to get the maximum return on your investment in the shortest amount of time.