We just returned from the Breakthrough 6sense conference and because it is top of mind for our clients, we cobbled together our notes from multiple sessions on the roadmap. While there was one session on the roadmap, we heard many smaller feature releases being announced in breakout sessions, so we tried to capture the spirit of what we heard in one place.
TLDR: Here is a chart with the 8 new releases from Breakthrough and 6sense, see part 2 for the details.
| New Release | Business Benefit |
| 6sense QA Analytics | Provides insights into accounts with a 6QA status, tracks sales team engagement with these accounts, and benchmarks performance. |
| Data Health Enhancements | Improves data quality and management within the 6sense platform, including features for identifying and merging duplicate records and generating data health reports. |
| Routing Feature (Closed Beta) | Offers basic routing functionality similar to LeanData, though a specific release date is not provided. |
| Temperature Scores in Workflows | Enriches CRM data with temperature scores (hot, warm, or cold) to prioritize leads and customize outreach. |
| Contact Profile Fits in Workflows | Assesses the suitability of contacts for specific accounts, classifying them as high, medium, or low fit, for efficient lead evaluation and prioritization. |
| Automatic Account Creation and Contact Purchase | Streamlines CRM population by automatically creating accounts and purchasing contacts based on predefined criteria. |
| Conversational Email Integration | Engages potential customers through personalized email conversations after events, simulating human interaction to qualify leads and gather detailed information. |
| Segment Management Updates | Offers a more intuitive segment management experience with features like segment usage tracking, improved organization, expanded filtering options, and external list creation access. |
| Enhanced Advertising Dashboards | Provides comprehensive insights into campaign performance and effectiveness, enabling data-driven decisions for advertising optimization. |