TOP OF FUNNEL GROWTH

Here is an example of a SaaS client who didn’t have an ABX strategy, ABX Campaigning, or measurement in place prior to B2B Fusion engagement, learn what their CMO said they achieved after the B2B Fusion engagement:

• Achieved a 6.5X higher conversion rate from activity to first meeting on a 6sense qualified accounts versus traditional cold outbound, with 83% of opportunities coming from accounts in the decision and purchase stage versus 55% in the first month of 6sense;
• Realized a 36% increase in the average first year annual contract value for deals entering the pipeline, which “can be attributed back to 6sense’s segments that form the basis for our top-of-funnel activity and helped focus all our channels back to the type of accounts that align to overall sales/marketing priorities,” noted Rich;
• Increased pre-booked meetings at events by 50%; and elevated pipeline/opportunity value post-event by 250%.