The B2B Fusion Story

About

The B2B Fusion Story

About

by admin
A note from our founder

As a former high tech CMO steeped in digital technologies, I started B2B Fusion in 2011 on a frustration – a frustration measuring sales and marketing performance despite large investments in state of the art automation and CRM technologies – all with the promise of delivering me measurable results.  Other vendors would attempt to sell our team more capabilities yet they still could not deliver on the promise of what was in front of us at the time.  That frustration birthed the concept of B2B Fusion – a vendor neutral approach to maximizing the demand generation capabilities from Salesforce.com, Marketo, Eloqua and it’s surrounding MarTech and SalesTech ecosystems.

Simply put, we GENERATE sales ready leads, OPTIMIZE business process, and CLOSE more revenue.

Leadership Team

Jon

Founder

3 time high tech CMO, with email deliverability expertise

Marketo Certified Expert
Eloqua Masters Certified
Salesforce.com Certified

Oracle Partner
Salesforce.com Partner
Marketing Automation Platform since 2010

Veteran US Army Officer
BS in Finance
Berkeley MBA

Aaron

Partner

Former CMO with system expertise

Salesforce.com Partner
Salesforce.com Certified
Sales Admin Certified
Sales Cloud Certified
Service Cloud Certified
ExactTarget
Pardot
SFDC since 2006

Veteran US Navy Officer
BS in Engineering
Harvard MBA

Michelle

Project Management

 

Former SFDC Admin
Salesforce Admin Certified
Salesforce Consultant Certified
Pardot Certified
Marketo Certified
SFDC since 2008
MAP since 2010

 

BS in Finance

Waldt

Architect

 

SFDC Admin
Salesforce.com Partner
Salesforce.com Certified
Sales Admin Certified
Sales Cloud Certified
Service Cloud Certified
Sales Developer Certified

 

Veteran US Army Officer
BS in Engineering

Partners/Certifications