We have all heard the buzz; Account-Based Marketing, Account Based Selling, Account Based Revenue, Account Based Everything…the acronyms are plentiful. I’ll add one more to the mix.
An account based approach (ABA) represents an omni-channel coordinated sales and marketing approach, one that reinforces B2B sales and marketing fundamentals, but more hyper-targeted than in times past. It includes very personalized and customized experiences across ANY automation tool for sales AND marketing. Analysts are catching onto this trend:
(See MarTech Advisor for full article)