Client results vary by scope, but representative outcomes include: a 350% increase in MQLs versus prior tactics (PGi), marketing’s contribution to pipeline quantified at 44% (CodeScience), a 70% MQA acceptance rate via an ABM/ABX framework (AffiniPay), and 12% of new MQLs converting to Salesforce opportunities. Sales teams become more productive by working only qualified accounts and spend less time on manual Salesforce data entry thanks to better intent signals and automation.