Intent data tells you which accounts are in-market right now based on their content consumption, search behavior, and third-party activity signals. When combined with your CRM and marketing automation data, intent helps you rank your target account list by likelihood to buy, personalize outreach timing and message, and prevent sales from reaching out to accounts that are not yet ready. B2B Fusion helps clients select the right intent data sources, integrate them with tools like 6sense, ZoomInfo, or Demandbase, and build workflows that act on those signals automatically.