General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. According to the 2011 Google Mobility report.
- 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
- 93% of smartphone owners use their smartphones while at home
Areas where B2B Fusion has helped other companies with Mobility:
- Building a Mobile Go To Market Strategy
- Introducing a ‘Freemium’ Strategy
- Creating the right campaigns to reach mobile users