B2B Fusion connects marketing investment to new revenue. We take the theory and drive to the ‘how’ leveraging actual operational expertise. Whether you are a company just beginning on your sales/marketing alignment journey, or a company that is progressed but needs a fresh set of eyes on how to get better revenue conversion or ROI, B2B Fusion can help. Here are recent engagements:
- ROI for GlobalEnglish – connecting marketing investment to new revenue. We created the right dashboards at the executive and tactical levels on measuring marketing’s impact on the business to inform the business how to invest in the right inbound and outbound tactical mix.
- We increased revenue conversion for IEEE through lead nurturing creation, lead scoring, and process optimization – we inspected CRM, Marketing automation processes, marketing waterfall definitions, inside sales processes, and content; we drove the right data driven combination to close more revenue by optimizing each of these areas.
- As SAP, we assisted with process installation (marketing automation, marketing waterfall, SLA) – which built the foundation to measure marketing ROI.
- At Liaison Technologies, we increased revenue conversion through an SLA installation and documentation, lead scoring, and buyer personas across 5 solution sets to improve conversion.
See why Forrester Research and others have referenced B2B Fusion as best practices in their work!