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Mr. Jon Russo


Jon Russo is a senior marketing executive with specific expertise in Software as a Service (SaaS) and recurring revenue service models targeting business to business segments. With twenty years Silicon Valley and global operational experience in high technology companies with annual revenue from $2 million to $2.5 billion, he led two companies through 300% growth supported by innovative marketing programs and marketing automation. As head of marketing, he has participated in two successful exits of service companies through an Initial Public Offering (I.P.O.) as a corporate officer and a $180 million acquisition. He has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog. He has partnered with SAP, Marketo, Aprimo, and Eloqua among others.

He earned an M.B.A. from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut.

 

Jon consults on marketing automation, dashboard measurement/creation, marketing ROI, marketing strategy, and channel strategy on a global basis.

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Steve Gershik – Founder, Demandcon

We just kicked off DemandCon, the premiere demand generation event which attracted several hundred sales and marketing professionals.  Jon’s CMO/Executive presentation was outstanding for this event – he clearly articulated the right metrics for the executive and board level – an area sorely needed by many companies who struggle to connect marketing investment to new revenue. As a speaker and strategist, I highly recommend Jon!

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Corey Livingston, Demand Generation, Level3 Communications

“Jon and his team accelerated our Perpetual Demand Center global vision. He enabled proper segmentation through our CRM system, architected a marketing database capability for us, and improved campaign accuracy through implementation of best hygiene data practices.  He assisted us in our KPI and dashboard process to measure more marketing sourced revenue.”

…..Corey Livingston, Demand Generation Leader, Level3 Communications


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Angela Trilli, Demand Generation Leader IEEE

Jon accelerated our new revenue acquisition process by offering executable, operational solutions once he completed a deep audit involving our sales and marketing teams, our Salesforce.com CRM, and our marketing automation system.  He really understood our business and how we can continuously improve with a fresh viewepoint.  If your company is wrestling with getting new revenue with the variety of digital technologies, I recommend you hire Jon.”
…..Angela Trilli, Demand Generation Leader IEEE
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Jaime Davenport, Demand Generation Leader

Jon accelerated our revenue acquisition process by gaining a quick grasp of our business needs, prioritizing the numerous projects we had in front of us, and formulating an attack plan with our executives to communicate the business impact our team has.  He has helped us connect our new marketing investments to revenue at an exec level, establishing KPIs and process approach to optimize our sales & marketing engine.  I recommend him without reservation.

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Sachin Ahuja, Division CEO

We needed help with our mobility solution to find the right business model, go to market strategy, and messaging.  Jon helped accelerate our process by introducing our company to prospective customers and partners, researched the market breadth and depth with Gartner and others, and put together an executive summary on where to head next and what to say.  I recommend him without reservation.