Jon Russo is a senior marketing executive with specific expertise in Software as a Service (SaaS) and recurring revenue service models targeting business to business segments. With twenty years Silicon Valley and global operational experience in high technology companies with annual revenue from $2 million to $2.5 billion, he led two companies through 300% growth supported by innovative marketing programs and marketing automation. As head of marketing, he has participated in two successful exits of service companies through an Initial Public Offering (I.P.O.) as a corporate officer and a $180 million acquisition. He has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog. He has partnered with SAP, Marketo, Aprimo, and Eloqua among others.
He earned an M.B.A. from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut.
Jon consults on marketing automation, dashboard measurement/creation, marketing ROI, marketing strategy, and channel strategy on a global basis.